Mo Bistro x Flavor Republic
In time, things get old and innovation must take place in order to grow. Over the past year, Flavor Republic has been working closely with Mo Bistro for a brand and experience facelift. The purpose of the project was to create a more casual and welcoming approach, through the development of a menu design, plating direction, experience and look & feel concept.
Pioneering the hospitality sector in Egypt’s restaurant scene in 2002 with the introduction of Cafe Mo, now known as Mo Bistro. Mohamed Abd El Hak's vision was to elevate consumer standards by providing appetizing food, rich taste and exclusive quality. Abd El Hak is notable for his passion in delivering and his tremendous success with Mo Bistro. However in the face of intense competition, and rapidly changing consumer needs and preferences, Mohamed reached out to Flavor Republic to revamp his brand in the existing restaurants and to start fresh in a new space and environment. His agile nature and commitment to bringing innovative dining concepts is reflective of his guiding principal, which places the customer at the front of his brand. With their expertise in the market, Flavor Republic were hired as consultants, leading and guiding the creative process and collaborating with The Brand Bees. Together the three parties joined forces and worked on translating Mo’s vision for delivering impeccable food and dynamic flavors into a space that spoke character, Mo’s character.
With two solid partnerships with Art of Form for the interior and ETTC for the tableware, we’re excited and happy to reveal the new menu. For a full immersive experience, head over to Mo Bistro’s branch in Garden 8, which will soon be rolled out across all the other branches around Cairo.
FR x Nutella
We couldn't have been more excited to collaborate with Dentsu - Kuwait on creating content for one of the world's most loved brands; Nutella. We were approached by The Talkies - ME to develop and Shoot 20 breakfast recipes for Nutella’s global “ back to school ” campaign. The recipes were developed in collaboration with Cairo Cooking to appeal to consumers across different markets in the MENA region from Egypt to Morocco to Iraq using culturally popular, nutritious and locally-sourced ingredients. These recipes were shot and published on the Nutella global website including recipe videos that we created to add a dynamic and fun aspect to the campaign matching the brand's joyful identity.
Photos by Sherif Tamim - Videos by Hatem Saleh - Food by Mahy Megahed
A look back at the season’s biggest bash!
It all begins with an idea.
Every now and then, we feel the pull to create without food; just as some nights you feel the urge to try on a new persona, be someone new. So, we teamed up with Azza Fahmy to break all the rules and celebrate a Christmas like no other.
The world will tell you many things, take them with a grain of salt.
They’ll tell you diamonds are a girl’s best friend, we say a Azza Fahmy piece is nearer and dearer by far.
They’ll tell you to shower her with many gifts, we’ll tell you that sentiment matters more than flash.
They’ll tell you the perfect gift doesn’t exist, we say it does and it’ll call out to you if you listen close.
They’ll tell you Christmas is for stocking fillers and stacks under the tree, we say every celebration is a chance to make a memory.
So, we invite you to tune out the crowd and enjoy a Christmas like no other. One full of skill, detail, art and flair. And one full of gifts that resonate and last from one generation to the next.
The Azza Fahmy Christmas - this season’s biggest party!
There’s always that one guest…never on time, never underdressed, always impressive beyond your wildest dreams. She never misses a chance to whip up a costume! Her motto? Why deck the halls when I can deck my head. When the centre piece is the headpiece, the perfect pairing is a dazzling earring.
The first rule of party: Survival of the quickest…to get the juiciest gossip. You carefully scan the tables bursting with chatter, you size up your competition and set a game plan. You flutter across the room chitchatting and spreading compliments left and right. Keep your eyes on their nimble sparkling fingers, clutching glasses and overflowing with dance cards to follow the winner.
A party only becomes a celebration when the gifts arrive. The gift bearer is then -inevitably- the guest of honor, with every eye in the room following her. It goes without saying she would need to make a statement that won’t be missed. With her hands full, a stack of necklaces becomes the perfect attention grabber.
The dancing is done, the race has been won. With tummies full and drinks in hand, we head to the promised land - the gifts under the tree! She spots a box, her name in script, a ribbon pulled, a gift revealed. She puts it on and snaps away, the ‘gram must see it and congratulate. Her slender neck has never felt more loved or seen.
Creative Concept: FR Studio - A Flavor Republic Company
Photography: Bilo Hussein
Art Direction & Wardrobe: Hana Shash & Hanya Ayoub
Featuring: Lina Lambertini
Lina’s Make Up: Cindy Ouda & Hania Walid
Lina’s Hair: Yazan Jawish
Project Management: Haya Kamel
Behind-the-Scenes By: Cindy Ouda & Hania Walid
Special Thanks To: Allia Hakam, Habiba Sherif & Reem Khamis